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Wednesday, March 14, 2012

[Article] Philippine Real Estate to Adapt Italian Knitware Brand Concept as Its Interior Design



A Philippine real estate is about to adapt a concept of an Italian knitwear brand as its interior design.

In an interview, the Century property announced that the Acqua Livingstone launched by its subsidiary, Century Limitless will be adapting the colourful design aesthetic of Missoni.

The interior design of the 52-storey condominium will be replicated from Missoni’s live colors and stylish designs.

Missoni is an Italian fashion house based in Italy. It is widely known for creating knitted clothing designs made from different kinds of fabrics with its colourful patterns. Its design concept emphasizes an experience of happiness, fun, beauty, creativity as well as luxury and elegance according to Missoni Marketing Director and Shareholder, Vittorio Missoni.

Acqua Livingstone is actually the fourth of condominium towers launched by the Century properties but this is the first time that it will be the first condominium in the world which would be designed by MissoniHome.

Acqua Livingstone will have function rooms, gym, spa, swimming pool, dance floor, barbecue facilities as well as business center. The Missoni design will be seen in the condominium’s multi-level amenity called Canopy but Acqua Livingstone’s residents can also have an option of having their units designed by MissoniHome.

According to Century Properties managing director, Robbie Antonio, this innovation is expected to boost confidence for the Philippine real estate industry.

It only proves that Missoni believes that Philippines has a great potential to be a premiere platform for premiere development.

The project will definitely push the Philippines real estate industry to come out in a nutshell and explore something different and make valued brands such as MissoniHome accessible as a lifestyle experience, Antonio explained.

Adapting a clothing design as an interior design of a condominium is another great concept for the Philippines real estate. It’s a great innovation which is one of its kinds.

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